This study found that only 16% open the app once a week or less. If you’ve got strong content, you shouldn’t have a problem reaching them consistently. Most of Instagram’s users are highly engaged and checking in with the app regularly. 63% of Instagram users check the app at least once per day, and 42% open the app multiple times within the same day. Right now, this demographic is a hot one that a large number of marketers and brands are clamoring to attract, and with the clear majority of the age group on the platform, the platform gains even more value. adults between the ages of 18-29 are using Instagram. 32% of people who bring in 30k to 49k per year are on Instagram.Ħ.32% of people who make between 50k-74k per year are on Instagram.31% of people who make more than 75k per year are on Instagram.Some Instagrammers have high levels of disposable income.Īs far as I’m concerned, this is the most important demographic information we have for Instagram: a good chunk of them are ready (and able) to open their wallets and bust out the credit cards and spend. While the majority of those 928.5 million likely won’t align with your target audience, that potential reach is so high that it’s almost guaranteed that a significant chunk of your target audience can be found within it. Instagram advertising has a potential reach of 928.5 million. You still shouldn’t write them off, though, because engagement rates on Instagram are through the roof.Īs long as your audience is on Instagram, you get what you pay for.Ĥ. Instagram Ads typically cost more than Facebook Ads… but are still worth itĪ lot of people shy away from Instagram Ads because the average CPC is higher than it is on Facebook, pretty consistently. It’s a high-engaging feature and you don’t want to miss out on it, especially since the same number of people who browse the site daily are also checking out their Stories content. 500 million people use Instagram Stories daily.
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